History of Jordan Shoes

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History of Jordan Shoes

Post  caocao21c on Tue Dec 21, 2010 11:24 pm

Jordan for the entire field of sports, even more than his accomplishments on the basketball court but also far-reaching, and it all started in January 1984 the day began. At that time, Knight's Nike is considering the players to build around a personal shoe brand, not just selling shoes, but also committed to creating the overall image of the player and personality. In early 1985, a shoe formal shape. It has some broken through the traditional metal decoration, to Michael Jordan shoes Chicago Bulls in the red and black for the color. With Jordan in the game fly (he and Dominique Wilkins in dunk contest in a memorable contest), this pair of shoes quickly chill out soon. That year, NBA commissioner David Stern to these shoes do not meet the league to fine the grounds of the color scheme, as so Nike took a marketing campaign funds. "When Stern banned him wearing these shoes, I know we have a good time out. " Vaccaro said. This shoe really sell crazy. One day, Nike is responsible for the production of Jack Joyce jordan-related products and orders badly battered, he finally had to raise your hands, openly declared: "Let us put everything into something red and black color, and then sell it . " Nike really is almost done, the surge in demand was necessary so that they import from around the world red woven line, while the sales growth rate is not reduced. In 1984, Nike's total revenue of about $ 9,000,000, and by 1997, when Jordan approached him six championships during the first 5, this figure reached 91.9 billion U.S. dollars. Until now, Jordan shoes still on the market, coupled with the sale of Jordan earlier this year, 2009, a total of more than 23 on behalf of the air jordan shoes. Now Jordan own the brand and many commercial signs and industrial lines ---"It's gotta be the shoes" are their own trademarks. At the same time, this country out of sports advertising for this black heart of acceptance, for many African American athletes or entertainers opened a huge window. "He was always one of the most dynamic and influential spokesman. " Vaccaro said.

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Date:12.22

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